In November 2023, Shyra and Rye Barberstock partnered with Indigenous (Anishinaabe and Haudenosaunee) and Settler Canadian co-founders to create , a trailblazing coffee and tea company. As Co-Founder, President, and CEO of Kebaonish, Dr. Shyra Barberstock asserts the company's vision: "Kebaonish is more than a brand; it's a movement. We are opening doors to global markets while staying true to Indigenous principles and knowledge. Our diverse team is our strength, driving us towards impactful success in the tea and coffee industry."