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COMM 690 Foundations of Digital Business: Strategy, Data, and Emerging Technologies Units: 3.00
This course introduces students to the essential concepts of digital strategy, data analytics, and emerging technologies. Students will explore foundational topics such as aligning technology with business goals, interpreting data-driven insights, and understanding platforms and ecosystems. Through practical applications and case studies, students will develop skills in analyzing data, leveraging technologies, and developing digital strategies that enhance organizational performance. The course also emphasizes critical thinking, ethical considerations, and the importance of staying future-ready in a rapidly evolving digital landscape.
Requirements: This course is only open to Certificate in Business students.
EXCLUSIONS: No more than one course from COMM 290/690
Offering Faculty: Smith School of Business
Course Learning Outcomes:
- Apply digital strategy frameworks to align technology with business goals by analyzing case studies and proposing strategic initiatives that enhance organizational performance.
- Analyze data dashboards and metrics to make informed decisions by interpreting key business metrics and connecting them to strategic outcomes.
- Explain the role of emerging technologies in shaping modern business by evaluating real鈥恮orld examples and discussing their applications in business contexts.
- Evaluate the ethical and societal implications of digital transformation by reflecting on case studies and proposing solutions to address potential ethical challenges.
- Develop a personal digital skills plan to prepare for future career opportunities by identifying gaps in their current skills and proposing actionable steps to enhance their digital fluency.