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Brand Central

For more than one hundred and eighty years, Queen’s has been making an extraordinary difference in the world. As we continue to expand our impact, we must advance how we connect and communicate with one another in a digital-first environment.

Through broad consultation with our university community, we now have a new visual identity anchored by a refreshed Queen’s logo. Our new guide recommends the consistent application of our visual identity as well as accessibility and representation to reflect the university’s commitment to Equity, Diversity, Inclusion, and Indigenization. The official university coat of arms will remain in use for ceremonial applications.

Through our brand central site, everyone can access these new guidelines and tools – as we build for a dynamic future from a solid foundation.

Students walking down University Avenue in the fall, street sign shows Bader Lane.

Building a dynamic future from a solid foundation

The Brand Journey

Develop consistent communications that meet your faculty, school, department, unit, or project objectives, appeal to your audiences, and contribute to a strong Queen’s Brand.

Trademarks and Licensing

Only officially recognized Queen’s units, groups, and individuals are permitted to use ³ÉÈË´óƬ trademarks. Use of registered trademarks in logos, on merchandise, and on signage requires approval.

Contact Trademarks and Licensing

Learn how to use our brand

View the design style section in the full Visual Identity Guide (PDF 10.2 MB)

Have a question? Contact the Brand Team

Brand Resources

The brand resources provide the building blocks that allow the Queen’s community to apply the updated visual identity. These resources will be expanded over time to make creating consistent and effective university communications easier.

Access all brand resources

The Brand Journey

Develop consistent communications that meet your faculty, school, department, unit, or project objectives, appeal to your audiences, and contribute to a strong Queen’s Brand.

Learn how to use our brand

View the design style section in the full Visual Identity Guide (PDF 10.2 MB)

Have a question? Contact the Brand Team

Trademarks and Licensing

Only officially recognized Queen’s units, groups, and individuals are permitted to use ³ÉÈË´óƬ trademarks. Use of registered trademarks in logos, on merchandise, and on signage requires approval.

Contact Trademarks and Licensing

Brand Resources

The brand resources provide the building blocks that allow the Queen’s community to apply the updated visual identity. These resources will be expanded over time to make creating consistent and effective university communications easier.

Access all brand resources

Logos

The Queen’s logo is the official visual representation of the university and is available in a variety of formats appropriate for different uses including horizontal and vertical orientations, print and digital file formats.

Access logo resources

Logo Lockups

The logo lockup system is a critical element to strengthening the recognition, equity, and impact of the Queen’s brand. Access the logo lockup resources to retain a strong and consistent visual relationship with the larger Queen’s brand.

Access logo lockup resources

Digital Templates

Queen’s digital letterhead, word documents, presentations, and virtual meetings backgrounds can be downloaded and utilized to create correlated university communications across all faculties, schools, and departments.

Access digital templates

Print and Stationery

Official Queen’s stationery provides a common template for all printed university business cards and communications. Orders for generic and departmental stationery can be placed through the stationery ordering system.

Order printed stationery

Email Signatures

To create brand consistency in all university email communications, the email signature generator is available to make the creation of personalized full and reply/forward email signatures fast and easy.

Create email signatures

Photos and Video

The photography and videography in our brand communications should be expressive and compelling, communicating our commitment to knowledge and discovery, while embodying the strength of our community.

Access photo and video resources