George Jeffrey is the new CEO of Canadian Orthodontic Partners. He has been in this post since September.
鈥淕eorge is a gifted leader with a remarkable track record who has thoroughly impressed us since day one,鈥 said Brian Chambers, COP Board Chair. 鈥淚t鈥檚 no overstatement to say he鈥檚 given us reason for great big smiles since joining our passionate and talented team. We鈥檙e delighted to have him on board and act as a founding co-chair of our Doctor Advisory Council.鈥
Experienced in scaling up businesses and fostering strong cultures of performance, purpose and team spirit, George recently helped launch Laser Clinics Canada, part of the world鈥檚 largest network of advanced medical aesthetic clinics. Before that he was Senior Vice President at McKesson Canada, where he oversaw the growth and development of a network of more than 2,600 pharmacies 鈥 a $3.8+ billion business unit. Prior to entering the healthcare sector, he played similar roles at leading international brands in retail foodservice and food processing industries.
鈥淚 could not be happier,鈥 said Jeffrey. 鈥淚 have always focused on delivering smiles inside and outside of the organizations for which I鈥檝e worked. The only difference is that now it鈥檚 official 鈥 I鈥檓 joining a team that builds self-esteem, one beautiful smile at a time. I鈥檓 wholly aligned with our purpose, values, and our mission and see clearly that docbraces is blessed with a strong team of doctors, clinic, and administrative teams, who share a common passion for the field of orthodontics, service experience, and innovation.鈥
The creation of a Doctor Advisory Council, the brainchild of both Jeffrey and Dr. Robert Hatheway, serves the purpose of reinforcing the company鈥檚 mission and its nature as a patient centric, doctor partnered operating network.