A powerful marketing campaign built around Betty鈥檚 name recognition and a plethora of homemaking tips and tricks made Big Red the 鈥淜itchen Bible.鈥 While her image does not appear in the cookbook itself (those were illustrations that dramatically changed through the decades, making clear they couldn鈥檛 possibly all be the same woman), words such as 鈥渨e鈥 and 鈥淚鈥 make readers believe Betty herself wrote the book and hand-selected the recipes just for 鈥測ou鈥 鈥
Bio:
Sara Jordan-Heintz is a writer, editor, and twentieth-century historian. An award-winning journalist, she has written hundreds of articles for newspapers and magazines. She holds an undergraduate degree in American Studies and resides in Iowa with her husband Andy Heintz, also a writer.