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  4. Market Smarter, Not Harder: The Small Business Content System

Market Smarter, Not Harder: The Small Business Content System

Date

Thursday January 15, 2026
10:00 am - 11:30 am

Location

Virtual
Event Category
WE-CAN
Workshop

How can you escape the content creation trap once and for all? Put on your CMO (Chief Marketing Officer) hat and start thinking more strategically!

In this 90-minute workshop, WE-CAN client Cheyanne O'Driscoll of  in Trenton will help us look at our marketing process as an integrated system, rather than a series of scattered pieces.

The good news is that your Small Business Content Market System doesn鈥檛 need to be built all at once. In fact, it will grow with your business.

At the centre of this approach is your Core Content Bundle, a reusable set of messages that clearly explain who you are, what you offer, and why people should trust you.

With a solid marketing strategy in place, you鈥檒l have a strategy that lowers your stress, provides consistency, and helps your business show up where people are already looking.

You will walk away from this session with:

  • Clarity on how to move beyond one-off tactics
  • A practical marketing system you can return to and rely on
  • A roadmap that matches your marketing to where your business is today, while setting you up for what comes next.

It's time to market smarter, not harder!

NOTE: Live Zoom transcription is available during this event. Should you require other accessibility supports, please email kerry.ramsay@queensu.ca as soon as possible since advance notice is necessary to arrange for some accessibility services.

 

ABOUT THE PRESENTER:

Cheyanne O'Driscoll is a small business marketing consultant and coach operating under the name of . She's deeply passionate about local consumerism and putting more agency and wealth in the hands of women through entrepreneurship. Cheyanne has worked with over 100 local businesses and organizations and knows that with the right skill set and mindset small businesses can do big things.

ABOUT THE WE-CAN PROJECT:
The WE-CAN Project is led by Queen鈥檚 University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures. Since launching in 2020, the WE-CAN Project has supported more than 1,600 women entrepreneurs in launching, growing and scaling their business in the greater Kingston region.

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